ReachOut Will Use Facebook Marketing For Sandy’s Institute of Bar Operations and Management
20 Dec 2017
IBOM, a venture of India’s famous mixologist Sandy Verma, is located at Ghitorni, M.G. Road, Delhi. It is a spacious, well designed institute equipped with an elaborate bar, a multimedia lecture room and a dedicated area to practice flaring.
Sandeep Verma (a.k.a. Sandy) visualized the concept of a professional bartending academy in 1994, when he recognized the ever-growing need for highly skilled bartenders in the hospitality industry. It took concrete shape by the formation of the “Institute of Bar Operations & Management” (IBOM) in 1996.
IBOM offers 2 professional courses. The shorter course “Barwizard” is of 2 months duration for those seeking entry level position in the industry. The course is offered 6 times a year. The longer course, “The Ultimate Barwizard” runs for 9 months and targets aspiring and existing bartenders to acquire the finest skills of managing bars. This course is offered once a year.
An Old Relationship Continues
ReachOut’s relationship with Sandy Verma started 18 months ago when he approached us for digital marketing of his upscale bar and kitchen in Gurgaon. In fact, he was one of our first clients for digital marketing. When he called us last month for digital marketing of IBOM, it was a testimonial of our ethics of building long relations with our clients by always keeping their business interests above ours.
ReachOut will help IBOM:
- Engage with its target audience through its Facebook page
- Drive traffic to the website
- Generate leads from students interested in becoming barwizards
We are very sure that once again, we will make Sandy happy!