Online engagement is defined as ‘any action‘ with your online content that goes beyond just seeing the content.
The video below has 67,088,588 views, 490.176 people have given it a thumbs up (liked it), 58081 people have given it a thumbs down (disliked it), and there are 17,758 comments on this video. We do not know how many people emailed, shared, or embed the link (like we have done).
So, the engagement of this video is more than 566,015, which is 0.8% of the total reach.
If a known brand like, “Badshaa” gets an engagement of 0.8% of the total reach on his new video, it is safe to assume that your best content will find it challenging to beat that performance.
To get the highest possible engagement on social media, here are a few tips to follow.
Step 1: Focus on creating content (photos or videos) for your target audience.
People engage with content that they find interesting, useful and relevant. So, you need to think about your target audience and answer three questions:
- What kind of content will your audience find interesting? Why?
- What kind of content will your audience find useful? How will they use it? What benefit will they get by using it?
- What kind of content will your audience find relevant? Why?
If you can answer these questions accurately, you have won half the battle.
Step 2: Do not compromise on creating the content.
With social media channels getting overpopulated with content on a continuous basis, it is important that your content stands out. This requires you to spend adequate time, effort and money in creating the right content.
If you are using photographs, make sure they are of high quality. If you are creating videos, make sure they are edited well and not too long (Badshaa’s video is under 3 minutes).
Step 3: Focus on creating and nurturing a relationship
At this stage your job is not to advertise your product, service or company but to build a relationship with a prospective customer. So, be human, have fun, contribute to their lives and try to start a conversation.
Sharing quotes, jokes, anecdotes, candid photos, curated content, links, recommendations, etc works great to create relationship.
Step 4: Thank people for engaging with you.
Relationships are build on reciprocity. This means you must thank people to engage with your content as soon as possible. This re-enforces your brand name and encourages them to engage more often.
Social media channels give you the power to engage people with your business, build a relationship, and promote your products and services. You must remember that it is 5 times easier to sell to an engaged customer than a passive customer.
ReachOut has an expertise of creating engaging content because we have done this for 17 years. So, if you need ideas to generate engaging content, do not hesitate to ask. In case, you want our team to work on your social media marketing, we will be glad to help. You can share your contact details in the comments below or send a mail to firstname.lastname@example.org
In the next blog, we will focus on how you can create marketing and sale leads for your business.